Mirrorless Camera Sony α 7 III + 28-70mm

The Sony α7 III with 28-70mm kit lens is a full-frame mirrorless camera featuring a newly developed 24.2 MP back-illuminated Exmor R CMOS sensor, BIONZ X image processor with front-end LSI, and a compact, durable body designed for both stills and 4K video recording. The camera provides extended ISO range, 5-axis in-body image stabilization, fast continuous shooting up to 10 fps with AF/AE tracking, and versatile connectivity including USB-C, Wi‑Fi, Bluetooth and NFC.

Advantages

The α7 III delivers significantly improved image quality and reduced noise at mid-to-high ISOs thanks to its back-illuminated sensor and advanced processing. Autofocus performance is enhanced with 693 phase-detection points and 425 contrast points, supporting reliable subject tracking and Eye AF even in continuous AF-C mode. Video capabilities include high-resolution 4K HDR recording with full-pixel readout and HLG profile support. Additional advantages include 5-axis stabilization, long battery life with NP-FZ100, dual media slots with UHS-II support, and robust operational controls for professional workflows.

Suitable for

• Professional and enthusiast photography (portraits, events, landscapes)
• Action and wildlife photography requiring fast AF and continuous shooting
• Low-light and high-ISO shooting situations
• 4K video production and HDR workflows
• Studio and tethered shooting with high-speed USB-C transfer

Key specifications

• Image sensor: 24.2 MP back-illuminated Exmor R CMOS (full-frame)
• Image processor: BIONZ X with front-end LSI
• Maximum still resolution: 6000 x 4000 (3:2, JPEG)
• Lens: 28–70 mm zoom (kit)
• Autofocus: 693 phase-detection + 425 contrast-detection points
• Continuous shooting: up to 10 fps (AF/AE tracking), silent shooting supported
• Stabilization: 5-axis in-body image stabilization (up to 5.0 stops)
• ISO range: 100–51200 (expandable to 50–204800 for stills)
• Video: 4K (3840 x 2160) with full-pixel readout, HLG, S-Log; XAVC S up to 100 Mbps
• Screen: 3.0″ (approx. 2.95″) TFT
• Connectivity: USB 3.1 Gen1 Type-C, Bluetooth 4.1, Wi‑Fi, NFC
• Media: Dual card slots (one UHS-II compatible)
• Battery: NP-FZ100 (approx. 710 shots per charge)
• Dimensions: 126.9 x 95.6 x 73.7 mm
• Weight/colour: Black body

How to use

Mount the 28–70mm kit lens and power on the camera. Set shooting mode according to your task (Auto, Aperture Priority, Shutter Priority, Manual). Use the shutter speed, aperture and ISO settings to control exposure; enable 5-axis stabilization for slower shutter speeds when handheld. For moving subjects, select continuous shooting with AF/AE tracking and consider AF-C with Eye AF enabled for portraits. For video, choose 4K recording and select HLG or S‑Log depending on whether you require instant HDR playback or extensive color grading. Use the touchscreen for Touch Focus and Touch Pad focus control in the viewfinder. Transfer large files via USB-C or Wi‑Fi for tethered or remote workflows.

Usage recommendations

For best image quality, shoot RAW or RAW+JPEG at lower ISO values when possible, enable 5-axis stabilization for handheld shots, and use UHS-II cards for continuous shooting and high-bitrate 4K recording. When filming in mixed lighting, enable Anti-flicker and choose HLG for immediate HDR results or S-Log if you plan to color grade in post.