Camera Sony α 7 III + 28-70mm MILC 24.2 MP CMOS 6000 x 4000 pixels Black

The Sony α7 III with 28-70mm lens is a full-frame mirrorless camera featuring a 24.2 MP back-illuminated CMOS sensor and a versatile 28–70mm zoom. Designed for stills and video, it delivers 6000 x 4000 pixel images, high-speed continuous shooting, advanced autofocus with wide coverage, and 4K HDR movie capability. The compact black body integrates a 3.0″ TFT monitor, 5-axis in-body stabilization and comprehensive connectivity options including Bluetooth, Wi‑Fi, NFC and USB-C for streamlined workflow.

Advantages

The camera offers enhanced image quality from its back-illuminated sensor and an evolved image processor that reduces noise and supports 14-bit RAW output. Fast continuous shooting with AF/AE tracking, reliable low-light focusing down to EV-3, and a broad AF coverage of phase- and contrast-detection points provide dependable performance for dynamic scenes. Built-in 5-axis stabilization and dual media slots with UHS-II support improve reliability and recording flexibility. Video functions include full-pixel readout 4K recording, HLG for instant HDR workflow, and support for S-Log and variable high frame rates.

Suitable for

• Portrait and event photography where precise autofocus and Eye AF are needed
• Action and wildlife photography requiring high-speed continuous shooting and wide AF coverage
• Landscape and studio work that benefit from full-frame resolution and low-noise high-ISO performance
• Hybrid shooters creating 4K HDR video as well as stills
• Travel and everyday use thanks to a compact full-frame body and versatile 28–70mm lens

Key specifications

• Sensor: 24.2 MP full-frame back-illuminated CMOS
• Image resolution: up to 6000 x 4000 pixels
• Lens: 28–70mm zoom (included)
• Autofocus: phase-detection and contrast-detection hybrid AF with broad coverage and Eye AF
• Continuous shooting: up to 10 fps with AF/AE tracking
• Stabilization: 5-axis in-body image stabilization (approx. 5.0 steps)
• Video: 4K (3840 x 2160) with full-pixel readout and HLG; support for S-Log and high frame rates
• Display: 3.0″ TFT monitor with touch focus and touch pad support
• Connectivity: Bluetooth, Wi‑Fi, NFC, USB Type-C (USB 3.1 Gen 1)
• Storage: dual media slots, one supporting UHS-II
• Body colour and dimensions: black, approx. 126.9 x 95.6 x 73.7 mm

How to use

Attach the included 28–70mm lens and power on the camera. Use the mode dial, shutter and control dials to set exposure, or switch to aperture/shutter/auto modes for different shooting situations. For moving subjects enable continuous shooting with AF/AE tracking and select an AF area or Eye AF for reliable subject detection. For low-light scenes increase ISO within the extended range and rely on in-body stabilization to reduce blur. For video set the camera to 4K mode, choose HLG or S-Log profiles as required, and record to a UHS-II compatible card for higher bitrates.

Usage recommendations

For best still-image quality keep ISO as low as practical and use the 5-axis stabilization when shooting handheld. Use Eye AF or zone AF for portraits and moving subjects, and store important recordings across both cards using the dual-slot recording options. When recording 4K video prefer a UHS-II card and consider HLG for immediate HDR playback or S-Log when planning color grading in post-production.